Locanda Boutique Collection is a celebration of Moroccan hospitality, boutique design, and cultural authenticity. At Locanda Boutique Collection, we create unforgettable stays rooted in local character and global style.
Each of our boutique hotels — from hidden riads in the heart of Marrakech to peaceful retreats in the Atlas Mountains and coastal escapes in Essaouira — tells a story. Every space is handpicked, restored, and curated with care, reflecting the soul of its surroundings.
Our philosophy is based on slow travel, thoughtful design, and deep cultural connection. We believe that travel should be immersive, personal, and full of meaning. That’s why each destination in the Locanda Boutique Collection blends beauty, heritage, and warm hospitality.
Want to explore our locations? Visit our Destinations page to see where culture meets comfort. You can also explore our range of Hotel Types — from classic riads and boutique villas to countryside lodges.
<We are proud to be part of the global hospitality brand Locanda International, which brings together handpicked properties worldwide that share our values of design, authenticity, and meaningful travel.§§
Our Purpose
To create and curate beautiful places that connect people — to culture, to nature, and to each other.
We aim to preserve Moroccan tradition while offering modern comfort, support local artisans and communities, and deliver travel experiences that linger long after checkout.
What We Value
- Authenticity – Celebrating local character, culture, and craftsmanship
- Elegance – Thoughtful design and understated luxury
- Connection – With people, places, and purpose
- Sustainability – Conscious choices in how we restore, operate, and grow
- Exclusivity – A carefully curated portfolio, available by invitation or selection
A Growing Collection
From the vibrant medina of Marrakech to the peaceful valleys beyond, Locanda Boutique Collection is expanding with intention — one meaningful property at a time. As we grow, we stay true to our roots: warm, genuine hospitality that feels personal.
Welcome to Locanda. Stay curious. Stay connected. Stay somewhere that matters.