Morocco Travel Journal: Guides, Culture and Inspiration
Discover Morocco through its destinations, traditions, architecture, and everyday culture.
The Locanda Boutique Collection Travel Journal brings together ideas and guides to help you explore the country and plan a more meaningful journey.
Whether you are preparing for your first visit or looking for inspiration for a return trip, explore our articles to discover places to visit, cultural details to appreciate, and ideas for your time in Morocco.
Explore Morocco Through Our Guides
Marrakech Travel Guides
Discover ideas for exploring Marrakech, from the historic medina and traditional architecture to local markets and cultural landmarks. Our guides can help you plan your visit, understand the character of different areas, and find inspiration for your time in the city.
Culture and Traditions
Learn more about the architecture, craftsmanship, food, and traditions that contribute to Morocco’s distinctive cultural identity.
Itineraries and Travel Inspiration
Find ideas for organizing your trip, choosing destinations, and deciding how to spend your time. Use our guides as inspiration and confirm practical details before you travel.
Discover Places to Stay
Where you stay can shape your experience of a destination. Explore our riads, boutique hotels, and other featured accommodation to find a place that fits your journey.
Latest Articles and Travel Inspiration
Browse our articles for destination inspiration, cultural insights, and practical ideas for discovering Morocco.
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A Luxury Weekend Without Leaving the Medina
A slower way to experience Marrakech, through beautiful spaces, traditional rituals, exceptional food, and the quiet luxury of staying at the heart of the city. Marrakech…
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Why Guests Remember Experiences, Not Just Rooms
A beautiful room can attract a guest. A memorable experience can bring them back. In today’s hospitality industry, guests are no longer choosing a hotel based…
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The Future of Hotels: What Will Guests Expect in 2030?
Remember the days of standing in a sprawling lobby queue, clutching a paper confirmation email, waiting for a front-desk agent to hand over a demagnetized plastic…
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When Heritage Becomes Part of the Hospitality Experience
Heritage is not something that belongs only in museums. It does not have to remain behind glass, preserved in archives, or limited to historical monuments. Heritage…
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Why Community Is Becoming a New Hospitality Trend
For decades, the hotel industry was built around a simple promise: provide a comfortable room, excellent service, and a memorable stay. Today, that promise is evolving.…
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The Story Behind Moroccan Riads: Where Architecture Meets Hospitality
There is something deeply captivating about walking through the doors of Moroccan riad. From the outside, it may appear modestm, sometimes almost hidden among the narrow…
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10 Moroccan Experiences Every Traveller Should Have
From the vibrant streets of Marrakech to the peaceful landscapes of the Atlas Mountains, from ancient medinas to the Atlantic coast, the country offers travellers much…
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Beyond Occupancy: 8 Ways Hotels Can Build More Profitable Revenue
For decades, hotel performance has often been judged by one number: occupancy. How many rooms were sold? How full was the hotel last night? What percentage…
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From Rooms to Relationships.. Rethinking the Hospitality Business
For decades, hospitality was measured by rooms sold, occupancy rates, and revenue per available room. But the industry is evolving. Today’s guests want more than accommodation.…
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from market to table: the flavors of tradition
Step through the unassuming wooden doorway off Derb El Qadi, in the heart of Marrakech, and the sensory roar of the bustling alleys instantly dissolves into…
Start Planning Your Journey
Browse our travel journal for destination inspiration, cultural insights, and practical ideas for discovering Morocco. Choose a guide that interests you and follow the links to explore the places and stays featured in our articles.